Google Slammed for Tainting Search to Hype Google+ Social Networking - leewelinigh

Google's attempt to thrust its social meshwork, Google+, upon search users is backfiring, as tech pundits and tech companies mosh the search giant for neglecting its core mission.

Most complaints stem from Search Plus Your World, a new feature that shows Google+ data alongside generic search results. So for example, if you lookup for "eating place," you power see pictures of food and status updates about dining out from people in your Google+ circles.

The new feature has angered other gregarious networks, who feel the likes of they should be represented in search results aboard Google+. Earlier this workweek, engineers from Facebook and Twitter–in conjunction with other social networks–released a tool called "Preceptor't Be Evil." The tool inserts results from other networks into Search Plus Your World.

It's Good to Piss Google Look Bad?

Of course, Facebook and Twitter have competitive reasons for making Google look bad. The bigger problem, as MG Siegler argues, is that Google is sacrificing its own search relevance by putt Google+ on a pedestal. "If you search for Hugh Jackman, you may be looking a lot of things, but you'atomic number 75 almost certainly non looking his Google+ profile page," Siegler writes. "And yet, that's exactly what's shoved in your face."

PandoDaily's Sarah Lacy takes this idea a abuse encourage, arguing that Google's core mission of providing the best possible search results has changed. As evidence, she points to an interview with Google co-founder and current CEO Larry Page, publicised in Playboy earlier the company went public:

"Most portals usher their own content preceding content elsewhere on the web. We smel that's a conflict of interest, analogous to taking money for search results," Page said. "Their search engine doesn't necessarily provide the best results; it provides the portal's results."

As Lacy points out, Google has become the kind portal Page once spoke out against, aside promoting its ain social network results above all others.

Meanwhile, Slate's Farhad Manjoo argues that Google shouldn't live combining multi-ethnic web data with generic search results in the first place. "While my friends are thoughtful and experienced people, their views connected the tens of thousands of large and small inquiries that I contribute to Google every year are almost ever unsuitable," Manjoo wrote. Again, Google's relevance is being questioned.

Fortunately for users same Manjoo, you put up disable Google's Search Plus Your World results by clicking the globe icon near the high-right turning point of the screen. (It says "Conceal personal results" when you swim the pointer over information technology.)

Google Losing Muckle of Core Job: Search Results?

Danny Sullivan

Still, Google's relentless revolve around Google+ may be distracting the company from improving core research results, SearchEngineLand's Danny Sullivan argues. Louis Henri Sullivan points out how a recent look for for "Santorum" includes a spammy YouTube video as Google's top video pick, appearing on the first page of search results. This is despite the existence of much more relevant videos about presidential hopeful Rick Santorum elsewhere along the Web.

Although this spoilt solvent has nothing to do with Google+, "this type of relevancy screw-up feels like another bit of testify that Google's original core mission, delivering awing search results, is being forgotten," Sullivan writes.

Strangely, Google has met these attacks only with silence. That's quite an difference from a yr agone, when pundits were attacking "content farms," and Google promised to work on the issue. It's easy to address search relevance issues when they're being caused by extrinsic sources. But when Google itself is nether fire for sabotaging its ain search relevance, the company is short along answers.

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Source: https://www.pcworld.com/article/473960/google_slammed_for_tainting_search_to_hype_google_social_networking.html

Posted by: leewelinigh.blogspot.com

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